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Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
What are the most effective CTAs (Call to Action) to get free trial users to upgrade to paid?
Asked 6 years ago 2 answers
What is Google Analytics? Google Analytics (GA) is an on-site web analytics service that helps individuals and businesses measure the performance of their websites, campaigns and online activities in terms of achieved commercial potential. Google Analytics was created for the purpose of providing a centralized approach to web analytics. It is a free to use tool, but also offers a paid expansion. The added features pr Read more
Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
Introduction The Pulitzer-award winning reporter Charles Duhigg presents to us an interesting read about a subject that often defines our daily routine- habit. In his 2012 New York bestseller, The Power of Habit, we see a ubiquitous read that has been recommended by readers across the divide. Duhigg presents to us truths and techniques on how habits form and even goes out of his way to give us insight on how to ch Read more
