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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Interesting movie about the two Dassler brothers that founded Adidas and their eventual falling out. "Adidas" is a contraction of Adi Dassler, the younger brother who was the master cobbler and tinkerer. He was the Wozniak to Rudi's Steve Jobs. Rudi (Rudolf) left to found Puma, his nickname, for his predatory reputation with the ladies. He even once slept with his brother’s wife!
Like Jobs, Rudi was a nat Read more
Is there a market for selling 'regular' used shoes online?
Asked 3 years ago 1 answer
