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What sites should I bookmark to find out what brands in our industry are doing?
Asked 7 years ago 1 answer
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentence: “T Read more
This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
