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D id you know there’s a formula for optimizing your pricing plan and table?
The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests.
Yet, this formula has never before been stated.
That is, until now.
Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
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