Definition of SEO Search engine optimization (SEO) is the act of building your website in such a way that it ranks well on Google. A 2014 study from Advanced Web Ranking concluded that 67% of searchers stay within the top five search results, and only 5% make it to page two. Thus, the goal of the SEO expert is to use organic means to get as many first page results as possible and to ultimately make it into the top fi Read more