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Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle and ma Read more
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Listen to Podcast Here Watch Video Here Elan Lee is the CEO and co-founder of Exploding Kittens, the popular card game that sold over 10 million copies and set a crowdfunding record by raising 9 Million from 220,000 backers.
In this episode of How We Made It In E-Commerce, Elan generously shared his methods for coming up with new ideas, creative business and marketing hacks, and th Read more
How can we discourage customers from using PayPal on our ecommerce store?
Asked 7 years ago 3 answers
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
