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I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend. It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology. To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from his boo Read more
Why do professional investors all hate the "If we only capture 1% of the market..." line?
Asked 1 year ago 2 answers
As Facebook Ads and Google Adwords click costs have risen dramatically, it is more important than ever to get some ‘free’ traffic from search engines if your ecommerce business is to thrive. Although most customer searches begin from Amazon, 35% of customers purchased a product in five days after using Google. People use Google to access information. They want to know they’re makin Read more
What are some successful businesses that were started based on a stolen idea?
Asked 1 year ago 1 answer
