As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentenc ... Read more
Dropshipping is one of the rising ways people are finding it possible to start a business. Whether it’s a side hustle or you’re all-in on your new endeavor, dropshipping platforms make it easy to manage inventory, stay organized with orders, and grow your business.
If you’re looking to maximize your efficiency, then you’ll want to consider using a dropshipping solutions platform. Ds ... Read more
“We can always kind of be average and do what’s normal. I’m not in this to do what’s normal.” --Kobe Bryant
If you want to be a top performer in any field you must become abnormal. Normal is average, which by definition, is far below the top!
This is one of the eight principles discussed in the book Organize Tomorrow Today , which analyzes top performers in a wide range ... Read more