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What's with the trend on dropping a brand's name from ads? Does it work?
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An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning ha ... Read more
Warren Buffett is usually considered the greatest investor of all time but one thing that is often overlooked is how much his longevity has helped. Yes, he is worth $110 billion. Yes, he’s compounded money at a 22% annualized rate. But he also started investing in stocks at age 10 and is now 91. That is 81 years of compounding. By the way, 95% of his wealth accrued after age 65. If he had started investing ... Read more
The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: [email protected] The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t ma ... Read more
