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CRO (Conversion Rate Optimization) Q&A
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D id you know there’s a formula for optimizing your pricing plan and table? The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests. Yet, this formula has never before been stated. That is, until now. Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentence: “T Read more
Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
How important is a site's page load time to conversion rate?
Asked 6 years ago 3 answers
