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CRO (Conversion Rate Optimization) Q&A
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Background & Testing Goal:
When it comes to soliciting charitable donations, there are certain assumed industry “best practices.”
One belief is people will donate more if given the freedom to select their own donation amount.
A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results.
As an experienced testing team WWF, Read more
Meghan Trainor, she of the “All About the Bass No Treble” fame is a FullBeauty ambassador.
FullBeauty is the leading retailer for full-sized women, with about $1.4 billion in annual revenue across all their brands: Jessica London, Roaman's, Woman Within, KingSize, BrylaneHome, Ellos
They’ve been around since 1920, have changed ownership several times and recently filed for bankrupt Read more
Image credit: owlcation
This is an image of a Belgian Blue cow. It has anywhere from 40% to 100% more meat than a regular cow and 70% less fat . It is an engineered species created by selective breeding over several generations.
What can this cow teach us about increasing online sales? Well, 85% of all A/B tests designed to improve sales fail [1] because they do not produce a meaningful, or statistically Read more
What are some ways we can overcome price objections for our product?
Asked 8 years ago 4 answers
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
