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CRO (Conversion Rate Optimization) Q&A
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How important is a site's page load time to conversion rate?
Asked 7 years ago 3 answers
The screenshot above is from the winning, optimized treatment (above the fold)
The original page (above the fold)
Summary
The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand.
We designed a research-driven page and ran an A/B test w Read more
How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change.
Image by marian anbu juwan from Pixabay
The Catalyst isn’t quite as groundbreaking as R Read more
Image courtesy of Tim Sanders This piece was written by Jon Powell, and Jasper Kuria both consultants at The Conversion Wizards . As the adage goes, a camel is a horse designed by committee. Sure, beauty may be in the eye of the beholder, but by most objective standards, a horse is good-looking while a camel is not! [1] Many poorly performing pages we come across have an element of this ‘design by committee&rsq Read more
