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CRO (Conversion Rate Optimization) Q&A
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It was the 1988 auction of Andy Warhol’s collection that launched the market in collectable cookie jars. Image courtesy of www.lifestyleasia.com.
Product descriptions describe what you’re selling. Product stories let people know why it matters.
Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he hel Read more
Do Emojis in Email Subject Lines Increase Open Rates?
Asked 2 years ago 1 answer
The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: [email protected] The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market Read more
What are some ways we can overcome price objections for our product?
Asked 8 years ago 4 answers
Excerpted from the book Making Websites Win by Karl Blank.
Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get.
Examples
• Unclear branding waffle : “Music, Read more
