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CRO (Conversion Rate Optimization) Q&A
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By Jon Powell, Principal Consultant The Conversion Wizards If you’ve ever found yourself having to create any kind of marketing or advertising material, then you’ve heard of the term “call to action.” I would argue that 9/10 digital marketers consider it to be the button, or the link, that you click. In different types of marketing, the call to action can mean different things, though. Like in a direct mail piece, it Read more
The screenshot above is from the winning, optimized treatment (above the fold)
The original page (above the fold)
Summary
The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand.
We designed a research-driven page and ran an A/B test w Read more
How Can We Increase Conversions for Our Specialty Gourmet Products Site
Asked 5 years ago 1 answer
Do Emojis in Email Subject Lines Increase Open Rates?
Asked 1 year ago 1 answer
In this case study Delivra, a marketing automation company wanted to know if adding a privacy guarantee, directly below the sign-up button, would give assurance, increasing sign-ups to their free email marketing guide.
Or, conversely, if it would create hesitation, prompting people to question their privacy on the site .Their team tested the two variations of a sign-up form below:
Version A : With privacy gu Read more
