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CRO (Conversion Rate Optimization) Q&A
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How do we increase trust on our ecommerce site?
Asked 3 years ago 1 answer
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more
When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%. Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not. You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
