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Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change.
Image by marian anbu juwan from Pixabay
The Catalyst isn’t quite as groundbreaking as R Read more
