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Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
How do we increase trust on our ecommerce site?
Asked 5 years ago 1 answer
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”.
Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing.
His best-seller campaigns for brands can be largely attributed to this background. Read more
