About This Q&A
Ask a question and get answers from topic experts
CRO (Conversion Rate Optimization) Q&A
SubscribeActivity timeframe
-
In this post, we share a CRO (Conversion Rate Optimization) case study from Protalus, one of the fastest growing footwear companies in the world. They make an insole that corrects the mis-alignment suffered by roughly 85% of the population. Mis-alignment is the cause of most back, knee and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary • We (with Protalus’ team) increased direct sale Read more
How important is a site's page load time to conversion rate?
Asked 6 years ago 3 answers
After having spent years experimenting to discover the kind of messages, headlines, headers that get real response from real people, I have heard more than enough of the ‘gospel of get.’ What is this ‘good news’ I am referring to? It’s the idea that if you want to get the most response, especially in headlines, you should always focus on what that person is going to get. And focus on it Read more
The Law of Accumulative advantage is defined as follows by James Clear . What begins as a slight edge over the competition compounds with each additional contest. Each cycle further cements the status of those at the top. Over time, those that are slightly better end up with the majority of the rewards. It is also known as ‘ Winner Take All effect’ . Real World Examples Read more
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
