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CRO (Conversion Rate Optimization)
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The RealReal , a former unicorn, is a marketplace for used luxury goods that went public in 2019 and is currently valued at $650 million based on an $8 per share price—down from $1.3 billion a few months ago. Its historical share price and revenue growth suggest a fair market value of about $1.6 billion. Luxury goods sellers usually suffer dramatic revenue hits during downturns, and we believe TheRealReal will Read more
How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change. Image by marian anbu juwan from Pixabay The Catalyst isn’t quite as groundbreaking as R Read more
Has anyone used Baymard Institute for Ecommerce UX auditing? What was your experience?
Answer posted 3 years ago 1 answer
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal. Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link]. You can tell who understands direct-response marketing and is likely making money, vs. those Read more
Which is better for a static carousel navigation on mobile? The series of dots or side arrows?
Answer posted 3 years ago 1 answer
