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CRO (Conversion Rate Optimization) Q&A
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Is it possible to do A/B testing on Shopify's Checkout Page?
Asked 3 years ago 1 answer
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
Summary
In this case study we show how we used research-driven CRO (Conversion Rate Optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.
The mobile site view on the left labeled ‘before’ is the control ( ‘A’ version) while that on the right labeled ‘after’ is the optimized page (‘B’ version). We Read more
