D id you know there’s a formula for optimizing your pricing plan and table? The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests. Yet, this formula has never before been stated. That is, until now. Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more