Outsourced fulfillment from third-party logistics providers (3PLs) is exploding in popularity, especially in the e-commerce world, because of the cost savings and business improvements they provide. Bringing in professionals to manage this aspect of your business can improve customer relationships, too, making it a smart sales tool.
Let’s look at three of the most significant benefits a 3PL offers, and when Read more
This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more