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In this post, we share a CRO (Conversion Rate Optimization) case study from Protalus, one of the fastest growing footwear companies in the world. They make an insole that corrects the mis-alignment suffered by roughly 85% of the population. Mis-alignment is the cause of most back, knee and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary • We (with Protalus’ team) increased direct sale Read more
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This article was originally published on GeekWire Hi Jeff, I am a fitness enthusiast/hobbyist and smalltime online merchant who primarily sells our own fitness products through our website. After a customer buys one of our products, we often also sell them related products found on Amazon.com through your Amazon Associates program. Everyone wins when we do this. The customer gets a wider selection of products, Amazon Read more
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