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How to find leads for my web and app design services without using ads/SEO?
Asked 8 years ago 3 answers
Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
Image courtesy of Tim Sanders This piece was written by Jon Powell, and Jasper Kuria both consultants at The Conversion Wizards . As the adage goes, a camel is a horse designed by committee. Sure, beauty may be in the eye of the beholder, but by most objective standards, a horse is good-looking while a camel is not! [1] Many poorly performing pages we come across have an element of this ‘design by committee&rsq Read more
Seth Stephens-Davidowitz, an ex-Google data scientist and op-ed writer for the New York Times and The Guardian , gives insight into how we can use data collected by websites and search engines in this fascinating dive into big data and analytics. In this book that’s been called “ Freakonomics on steroids,” the author tells us why everybody lies, exploring topics ranging from elections to sex. He als Read more
