Although I read voraciously, I’ve never been a big consumer of business books. With a few exceptions, they seem to get to the point in three chapters and then repeat themselves ad nauseam until they fill 200 pages, so most business books in my house only have their spine 1/3 cracked. But there are five incredible books, business books all (pretty much), which I finished. Not only that, each of them, in their Read more
D id you know there’s a formula for optimizing your pricing plan and table? The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests. Yet, this formula has never before been stated. That is, until now. Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
Whether on paper, Powerpoint or landing page, humans are bad at estimating relative differences in size/magnitude using area. Whenever possible, avoid circles and pie-charts. Use bar graphs instead. This is one of the many useful tips in Storytelling with Data by Cole Nassbaum Knaflic, which I recommend. The first image is a diagram the Wall Street Journal used to show supply chain disruptions caused by the corona Read more