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This is the second part of the headline series. If you missed the first part check it out here . 2. The Four U’s Technique for Headline Writing This is perhaps the most cited but least used (in practice) method. In this method you simply come up with a statement that is Ultra-specific , suggests Usefulness , conveys Urgency and is Unique . I bet if you did a search of landing page headlines, online ads and print ads Read more
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