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Has anyone read Marketing Rebellion? Was it worth it?
Asked 6 years ago 1 answer
We're looking to hire our first commission based sales person and I was looking for advice
Asked 8 years ago 2 answers
After having spent years experimenting to discover the kind of messages, headlines, headers that get real response from real people, I have heard more than enough of the ‘gospel of get.’ What is this ‘good news’ I am referring to? It’s the idea that if you want to get the most response, especially in headlines, you should always focus on what that person is going to get. And focus on it Read more
This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below: Part 1: Blue Ocean Strategy -- Finding and Exploiting Uncontested Markets Part 2: Blue Ocean Strategy -- Discovering a "Value Innovation" Idea Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commerci Read more
