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This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
These notes are a summary of Rand Fishkin’s talk at WooConf 2017 . Rand is the founder and former CEO of Moz. He is widely regarded as one of the foremost experts on SEO in the world and is the author of the popular The Beginner’s Guide to SEO that has been read over 3 million times! See more WooConf 2017 talk summaries here .
1. Google Has Taken a Decisive AI and Machine Learning First Approach
Goo Read more
How can we raise capital for our startup? Does anyone have a detailed process document?
Asked 8 years ago 2 answers
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentence: “T Read more
