I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective. Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the difference bet Read more
Image Credit: Revechat.com I’ve put a lot of time and effort into finding email strategies that work and I think this community deserves that knowledge. Close to 70% of shoppers abandon their carts. Even if you only get a fraction of these customers back, you're making a tonne of money. This sequence should be 3-5 emails long. Here is what to focus on in each email: Abandoned Cart Message #1 Read more