About This Q&A
Ask a question and get answers from topic experts
Internet personality Mr. Beast (170 million YouTube followers) launched a chocolate brand, but the Almond-flavored bars were not selling as briskly as projected, so they used 1-click upsells to move excess inventory.
In three weeks he moved an additional 80K bars. The take rate on the 1-click upsell was 23% and the increase in Average Order Value was $20. For a total of $1.6 million.
This was done using o Read more
Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”.
Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing.
His best-seller campaigns for brands can be largely attributed to this background. Read more
