When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%.
Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not.
You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
Adrian Aoun is the CEO of Forward , a preventive healthcare company which he co-founded with former employees of Google and Uber.
Aoun is also the founder and former CEO of Wavii, which he sold to Google for $30 Million, and a prolific angel investor with dozens of successful bets including Pinterest and ClassPass.
We talked to him about Forward’s business model and mission to reveal and dismantle t Read more
A lot has changed in e-commerce over the last twenty years. In the late 1990s to early 2000s, anyone could open an online store and make money. There was a lack of real competition, and with technology not being as affordable, it was harder for a member of the general public to buy stock to make money.
Nowadays, technology is more affordable than ever; anyone can buy anything they want from China, and Amazon is th Read more
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :)
Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly.
A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more