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Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal. Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link]. You can tell who understands direct-response marketing and is likely making money, vs. those Read more
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Has anyone used Video Jaguar for Social Media automation? What was your experience
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An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has bee Read more
