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CRO (Conversion Rate Optimization) Q&A
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Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
What are some ways we can overcome price objections for our product?
Asked 9 years ago 4 answers
How important is a site's page load time to conversion rate?
Asked 7 years ago 3 answers
Looking to make some money online? You’d do well to heed this timeless advice from David Ogilvy on avoiding the “cult of creativity”.
Although Ogilvy is often associated with flashy Madison Avenue style advertising, he began his career as a door-to-door salesman, followed by a stint in direct-response marketing.
His best-seller campaigns for brands can be largely attributed to this background. Read more
A recent client situation reminded of the following scene from the movie The Last King of Scotland .
Shortly after assuming power in Uganda in 1971, Idi Amin expelled all the Indians, claiming they were "leeches" who milked the cow but did not feed it (Uganda's economy was controlled by Indian traders, descendants of the "Coolies" who moved to East Africa to build the railway for the British).
The economy qu Read more
