Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
It was the 1988 auction of Andy Warhol’s collection that launched the market in collectable cookie jars. Image courtesy of www.lifestyleasia.com. Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he hel Read more
After having spent years experimenting to discover the kind of messages, headlines, headers that get real response from real people, I have heard more than enough of the ‘gospel of get.’ What is this ‘good news’ I am referring to? It’s the idea that if you want to get the most response, especially in headlines, you should always focus on what that person is going to get. And focus on it Read more
Background & Testing Goal: When it comes to soliciting charitable donations, there are certain assumed industry “best practices.” One belief is people will donate more if given the freedom to select their own donation amount. A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results. As an experienced testing team WWF, Read more