The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: jasper@TheConversionWizards.com The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market
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