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Definition of SEO Search engine optimization (SEO) is the act of building your website in such a way that it ranks well on Google. A 2014 study from Advanced Web Ranking concluded that 67% of searchers stay within the top five search results, and only 5% make it to page two. Thus, the goal of the SEO expert is to use organic means to get as many first page results as possible and to ultimately make it into the top fi Read more
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
This is an example of a "Blue Ocean" business idea. "Blue Ocean" companies are generally much more profitable and successful. For more context see the first three parts of the series here : CrossFit is an example of a Blue Ocean strategy that looks across strategic groups within an industry. Within the market for customers who exercise at gyms, the low-cost provider strategic group is large gym chains (24 Hour Fitnes Read more
Is Google AdWords More Competitive During the holidays (for non-holiday related keywords)
Asked 8 years ago 1 answer
