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What are the most interesting marketing research papers you have read?
Asked 7 years ago 1 answer
By Ben Cogan
I don’t think most people working in DTC understand how badly public DTC companies have performed in the stock market. It’s bad–really bad.
Almost no one has been spared. Here’s a rundown of the performance of some representative brands: MC denoted “Market Capitalization”
- Allbirds (Footwear). Down 96% from peak. Market cap: $176mm
- Blue Apron (F Read more
David McCullough’s biography of the Wright brothers is a fantastic read. These were my top two takeaways... 1. Fall in love with the problem and the journey won’t seem so arduous. ---- The brothers worked 12 – 16 hour days for years, with few resources, and eventually conquered manned flight. If you are pursuing entrepreneurship because it is fashionable or just want to make quick buck, you are much Read more
Is it socially responsible to offer Buy Now Pay Later plans when most people are defaulting?
Asked 3 years ago 2 answers
