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This is the second in our How We Made It in Ecommerce series. Sahil Lavingia is the founder of Gumroad, an ecommerce platform that allows creators to monetize their wares. T o date Gumroad has paid out more than $180 million to creators.
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Our first interview was with Trina Felber, the founder of Primal Life Organics . Our next will be wit Read more
This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Fritz Lanman is the CEO of ClassPass, one of the fastest growing online fitness startups. ClassPass recently joined the Unicorn Club after getting an valuation of one billion dollars.
Lanman is also an angel investor in various successful startups such as Pinterest, Wish, and Square. We talked to him about the creation story of ClassPass, how he became the CEO, and the secrets to investing in companies that end Read more