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The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: [email protected] The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market Read more
What are some ways we can overcome price objections for our product?
Asked 8 years ago 4 answers
What are some ways we can overcome price objections for our product?
Asked 8 years ago 4 answers
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
Which mobile app developers offer pro-bono development services for nonprofits?
Asked 8 years ago 4 answers
