D id you know there’s a formula for optimizing your pricing plan and table?
The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests.
Yet, this formula has never before been stated.
That is, until now.
Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
Image courtesy of Elan Lee
Listen to Podcast Here Watch Video Here Elan Lee is the CEO and co-founder of Exploding Kittens, the popular card game that sold over 10 million copies and set a crowdfunding record by raising 9 Million from 220,000 backers.
In this episode of How We Made It In E-Commerce, Elan generously shared his methods for coming up with new ideas, creative business and marketing hacks, and th Read more
In an October 2019 interview with Jasper Kuria , Brad Smith; Microsoft President and co-author of a New York Times bestseller explained why the world urgently needs a Digital Geneva Convention and a Hippocratic Oath for software engineers.
Today, what Smith had to say on the ethics of technological progress at last year’s Capital & Growth + Hacker News meetup is more relevant and urgent than ever.
Read more
Davis Smith is the CEO of Cotopaxi , a company that sells a premium line of outdoor gear. Before founding Cotopaxi, a B-corp that has been a subject of a Harvard Business School case study, Smith had founded two other companies: baby.com.br and pooltable.com.
We asked him how he went from selling baby products in Brazil and pool tables in the US to founding Cotopaxi, and what being a certified B-Corp means to h Read more