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Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :) Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly. A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :) Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly. A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective. Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the difference bet Read more
What is the simplest way to sell a single item online and accept payments?
Asked 4 years ago 1 answer
