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Advertising General Q&A
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Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
What do you think about Apple offering more info on users to those for pay for its App Store ads?
Asked 3 years ago 0 answers
If you have tried advertising on Google, Facebook or Amazon you know it is possible to spend a few hundred or even thousand dollars and get zero sales. eBay offers a feature known as Promoted Listings where you are only charged a fixed commission if and only if you make a sale. eBay is essentially your commission-only sales person. No sales? You pay nothing. It is a way for eBay to differentiate and remain rele Read more
What's with the trend on dropping a brand's name from ads? Does it work?
Asked 5 years ago 2 answers
What are the best tools for spying on competitors? (Ads, keywords and technologies)
Asked 5 years ago 3 answers
