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CRO (Conversion Rate Optimization) Q&A
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In this case study Delivra, a marketing automation company wanted to know if adding a privacy guarantee, directly below the sign-up button, would give assurance, increasing sign-ups to their free email marketing guide.
Or, conversely, if it would create hesitation, prompting people to question their privacy on the site .Their team tested the two variations of a sign-up form below:
Version A : With privacy gu Read more
Summary
In this case study we show how we used research-driven CRO (Conversion Rate Optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.
The mobile site view on the left labeled ‘before’ is the control ( ‘A’ version) while that on the right labeled ‘after’ is the optimized page (‘B’ version). We Read more
Explainer videos vs. Long form sales page
Asked 7 years ago 2 answers
When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%.
Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not.
You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
