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CRO (Conversion Rate Optimization) Q&A
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Image credit: dadazi.net Dronacharya was an accomplished warrior, and trained his royal students well in the art of archery. One day he decided to test their archery skills. Setting up a painted wooden fish on top of a tall pole, he then installed the pole at the center of a pool of water. He told his students that he wanted them to look down at the reflection of the fish in the water and shoot the eye of Read more
Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Excerpted from the book Making Websites Win by Karl Blank. Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get. Examples • Unclear branding waffle : “Music, Read more
The Law of Accumulative advantage is defined as follows by James Clear . What begins as a slight edge over the competition compounds with each additional contest. Each cycle further cements the status of those at the top. Over time, those that are slightly better end up with the majority of the rewards. It is also known as ‘ Winner Take All effect’ . Real World Examples Read more
Image credit: owlcation This is an image of a Belgian Blue cow. It has anywhere from 40% to 100% more meat than a regular cow and 70% less fat . It is an engineered species created by selective breeding over several generations. What can this cow teach us about increasing online sales? Well, 85% of all A/B tests designed to improve sales fail [1] because they do not produce a meaningful, or statistically Read more
