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CRO (Conversion Rate Optimization) Q&A
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It was the 1988 auction of Andy Warhol’s collection that launched the market in collectable cookie jars. Image courtesy of www.lifestyleasia.com. Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he hel Read more
After having spent years experimenting to discover the kind of messages, headlines, headers that get real response from real people, I have heard more than enough of the ‘gospel of get.’ What is this ‘good news’ I am referring to? It’s the idea that if you want to get the most response, especially in headlines, you should always focus on what that person is going to get. And focus on it Read more
Image credit: dadazi.net Dronacharya was an accomplished warrior, and trained his royal students well in the art of archery. One day he decided to test their archery skills. Setting up a painted wooden fish on top of a tall pole, he then installed the pole at the center of a pool of water. He told his students that he wanted them to look down at the reflection of the fish in the water and shoot the eye of Read more
Explainer videos vs. Long form sales page
Asked 6 years ago 2 answers
Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
