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CRO (Conversion Rate Optimization) Q&A
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Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%.
Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not.
You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
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This is an image of a Belgian Blue cow. It has anywhere from 40% to 100% more meat than a regular cow and 70% less fat . It is an engineered species created by selective breeding over several generations.
What can this cow teach us about increasing online sales? Well, 85% of all A/B tests designed to improve sales fail [1] because they do not produce a meaningful, or statistically Read more
How Can We Increase Conversions for Our Specialty Gourmet Products Site
Asked 5 years ago 1 answer
Meghan Trainor, she of the “All About the Bass No Treble” fame is a FullBeauty ambassador.
FullBeauty is the leading retailer for full-sized women, with about $1.4 billion in annual revenue across all their brands: Jessica London, Roaman's, Woman Within, KingSize, BrylaneHome, Ellos
They’ve been around since 1920, have changed ownership several times and recently filed for bankrupt Read more
