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CRO (Conversion Rate Optimization) Q&A
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When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%.
Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not.
You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change.
Image by marian anbu juwan from Pixabay
The Catalyst isn’t quite as groundbreaking as R Read more
Excerpted from the book Making Websites Win by Karl Blank.
Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get.
Examples
• Unclear branding waffle : “Music, Read more
How Can We Increase Conversions for Our Specialty Gourmet Products Site
Asked 6 years ago 1 answer
Image credit: c hannelweb.co.uk
“Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?”
Think about it for a moment and write down your answer. What did you choose?
That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
