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CRO (Conversion Rate Optimization) Q&A
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Excerpted from the book Making Websites Win by Karl Blank.
Some products or services—particularly those that are complex—can be hard to describe. When such products are sold using a traditional brand-marketing approach, the results are often disastrous. The visitors don’t buy because they don’t understand what they’ll get.
Examples
• Unclear branding waffle : “Music, Read more
Image credit: c hannelweb.co.uk
“Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?”
Think about it for a moment and write down your answer. What did you choose?
That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs.
A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow.
B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
Explainer videos vs. Long form sales page
Asked 7 years ago 2 answers
