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CRO (Conversion Rate Optimization) Q&A
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What are some ways we can overcome price objections for our product?
Asked 8 years ago 4 answers
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentence: “T Read more
The Law of Accumulative advantage is defined as follows by James Clear . What begins as a slight edge over the competition compounds with each additional contest. Each cycle further cements the status of those at the top. Over time, those that are slightly better end up with the majority of the rewards. It is also known as ‘ Winner Take All effect’ . Real World Examples Read more
Chinua Achebe says of his first job at the Nigerian Broadcasting Corporation: It was tedious work that involved reviewing scripts and turning them into readable content for radio. It turned out to be the thing that helped him most in crafting realistic dialog for his novels. Jane Austen had to read early drafts of her books to her family after dinner. The reactions and feedback from a live audience helped shape them Read more
