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I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend.
It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology.
To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from his boo Read more
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This is the second in our How We Made It in Ecommerce series. Sahil Lavingia is the founder of Gumroad, an ecommerce platform that allows creators to monetize their wares. T o date Gumroad has paid out more than $180 million to creators.
Click here to listen to the podcast
Our first interview was with Trina Felber, the founder of Primal Life Organics . Our next will be wit Read more
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